What is Pono Music, and the PonoPlayer?

Before I continue, let me say now that even though this isn’t really related to gaming, I decided that it’s time for more than just gaming news. Hello, ‘Other’ category!

Remember, back in the day, when the OUYA became the biggest KickStarter in history? It brought in $8,596,474 and then was a HUGE success. When it released, however, the fans didn’t enjoy it that much. It seems that a similar thing is happening with a newcomer. Only, this time, it is definitely bigger and for a different purpose as well:  music.

The PonoPlayer is a music player that can play ”Pono Music”. This means that it can play the next level of quality music.

The PonoMusic.com Store uses FLAC (Free Lossless Audio Codec) audio format as its standard, for compatibility, although the PonoPlayer can play most popular high-res music formats from other sources. PonoMusic has a quality spectrum, ranging from really good to really great, depending on the quality of the available master recordings:

  • CD lossless quality recordings: 1411 kbps (44.1 kHz/16 bit) FLAC files
  • High-resolution recordings: 2304 kbps (48 kHz/24 bit) FLAC files
  • Higher-resolution recordings: 4608 kbps (96 kHz/24 bit) FLAC files
  • Ultra-high resolution recordings: 9216 kbps (192 kHz/24 bit) FLAC files

Clearly, this shows that music will become much clearer and sound a lot better, right? I’ve heard 320 Kbps music, and it sounds amazing already. Imagine 28.8 times more Kbps. The possibilities…

Wait a second, doesn’t this sound familiar? The OUYA had incredible specs at the time of KickStarter, and confirmed titles coming to it. When it released, not only was it underpowered, but some ”confirmed titles” never released. Could the PonoPlayer have the same fate? Not exactly.

The PonoPlayer

Even though player was built to power and play PonoMusic, it gets the most out of any digital file, thanks to our partnership with the engineering team at Ayre Acoustics that custom-designed a digital filter, used zero-feedback circuitry, and chose a great sounding DAC, to make every PonoPlayer listening experience as magical and deep as possible. Smartphones skimp on these components, because with mp3s, it doesn’t matter so much.

The PonoPlayer adds no distortion or distance, nor removes any subtlety.  It doesn’t do anything to the music, except play it, perfectly, in all its original richness and glory.

Of course, the PonoPlayer sounds best with PonoMusic.  You “hear the light” – the perfect clarity of the highest quality music – then you see it: the blue PonoRevealer light comes on whenever a PonoMusic digital file is playing, and you’ll see, and hear, that it is the best it can be.

This PonoMusic.com website will work perfectly with only the PonoPlayer, which uses the extremely high ‘Kbps’ in music to sound as good as possible.

Pono even made what is called the ”Pono Promise”:

It’s simple yet profound. The Pono promise is to offer you the highest quality digital music albums or songs in the world – at PonoMusic.com.  This is the start, the source, of a listening experience unlike any other – powerful, emotional, satisfying. And, we’ve built a portable music player unlike any other in the world to enjoy this music wherever it takes you. But PonoMusic is more than just a high-resolution music store and music player. Pono is a grassroots movement whose mission is to bring back the soul of music, which has been left behind in the evolution of convenience.   PonoMusic digital albums capture all the feeling, spirit, and emotion that the artists put in their original studio recordings – nothing more, and certainly nothing less.

To make this possible we’ve created an entirely new end-to-end experience, and an “ecosystem” to allow you to effortlessly manage this new world of music quality.  We’ve sourced the studio master quality (digital) recordings – and we have also designed the portable PonoPlayer with a “no compromises” approach to bring that original recording back to life, untouched by the heavy hand of compression. Close your eyes and it feels like the music is being performed live.  Right in front of you.  You hear the nuances, the soft touches, the ends on the echo, the air in the ambiance, and the full texture.  Everything the artist meant for you to hear.

Listen to what some of the world’s most loved artists have to say about PonoMusic athttp://www.ponomusic.com/. Their own words, unscripted, are as powerful and emotional as their own music.  They describe how we take them back to the same feeling they had in the studio. This is a feeling that they’ve lost – that we’ve all lost – with the proliferation of lossy compressed digital formats such as mp3 – where everything became loud and flat and heartless. Yes, mp3s are really convenient, and sometimes, that’s OK.  But, if you want to hear all the music, if you want it to be really special, you have to start with all the music.

As Neil Young says, “it’s about the music, it’s the real music experience for the 21st century.  It feels good because it is good.”

You can press this sentence to go to the KickStarter! You can also press this sentence to go to the website itself!

It is now at almost $2 Million dollars in about 24 hours. Literally, over $1.9 Million as of this post!

What do you think? Will this be more popular than we can imagine? Or, will it be a disappointing product when released in October, just like the OUYA? Post in the comments below what you think about it!

Thanks for reading!

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Posted in Main, Other
One comment on “What is Pono Music, and the PonoPlayer?

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